Uhm, what?
When people see the new brand, we want them to
be inspired to make a positive change in their life.
Tony Blair
You can fill in the gap I am leaving for you here...
be inspired to make a positive change in their life.
Tony Blair
You can fill in the gap I am leaving for you here...
5 Comments:
Favourites so far:
"I have seen pools of vomit on Undergound platforms which are more creative, artistic and representative of the city of London."
"I guess sports is rife with drugs - or the creator of this logo is hogging all the drugs to themselves."
"Looks just like a window I recently kicked a ball through."
""This is the vision at the very heart of our brand"
What vision is that?
Chavs tagging the back seats of busses?"
Now, seeing the outcry over the design, I need to sit back a moment and think about the people that created this... I wouldn't want to be in their shoes. It truly hurts to have your work criticised like that, and anyone that has worked on a larger scale will know that these things are designed by commitee at a certain point and then post rationalised to the point that everyone believes what they are saying.
I hate those "My 2-year-old could have done better" comments, but it still is a pretty random logo.
I guess better to get an extreme reaction than no reaction at all. Just have yet to see one that calls it extremely good...
It was designed by Wolff Ollins.
I'm naming and shaming, I mean realy, look at the type..
NO MERCY!!!!!!!!!!!!!!!!!!!!!!
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